First of all, let me state that I am a big fan of Kashi foods and I truly believe that Kashi is sincerely committed to providing food that is good for you, free of synthetic products, and delicious.
Let me also state that I have made it a personal mission to support Chablis producers, so it’s safe to say that I don’t have an issue with [reasonable] alcohol consumption.
I was surprised, however, to see Chablis listed on one of my favorite Kashi frozen dishes. (See post here.)It’s not that I mind, but a lot of people do. And since wheat, peanuts, and other allergens are listed, I wondered why Kashi wouldn’t also list something like “contains trace amounts of wine.” Regardless of whether the alcohol evaporates during the cooking process, there are people with religious or health reasons who would prefer NOT to have any alcohol in the preparation.
So I wrote to Kashi, and I’m delighted to say that I got a wonderful response by email:
Thank you for emailing us about the Chablis used in Kashi® All Natural Frozen Entree Chicken Florentine.
We very much appreciate your concern over this ingredient, and will review your suggestion with our marketing and nutrition labeling team.
Any alcohol from the wine is evaporated during the cooking process, leaving no alcohol in the finished product. -
We have read your blog and shared it with our nutrition labeling team and our marketing team who will take your concerns into consideration.
We appreciate your interest in our company and products.
Best of health,
Now I have no idea whether or not they’ll change their labeling or maybe change their recipe to use broth instead of wine. However, I am impressed that they listened and that they responded. So many companies (who don’t care about their customers like Kashi does) would have either ignored my email or politely told me to go pound sand.
So, Kashi, thanks for listening!
[Disclosure statement: I am not an employee nor do I in any way represent Kashi products nor have I received any compensation for this post.]
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