So today, October 12, in addition to being Columbus Day in the US, is also World Arthritis Day (www.worldarthritisday.org). I’ll apologize now for not getting you a card, but I suspect that anyone reading this blog is already very aware of arthritis. Personally. Every day.
Cynicism of designated days aside, I do think that anything that brings awareness to (per the website) “rheumatic and musculoskeletal diseases (RMDs)” is a good thing. Awareness brings $$$ and $$$ brings research and research brings new treatments and hopefully, ultimately a cure.
An example of this came across my inbox over the weekend. CVS Health, which operates CVS/pharmacy locations and a specialty pharmacy has become “the exclusive specialty pharmacy ‘partner for better living'” of the Arthritis Foundation. (The link to the announcement, which also includes links to some great online tools and a free mobile app, is here: http://cvshealth.com/content/cvs-health-expands-national-partnership-arthritis-foundation-become-exclusive-specialty.)
I am realistic enough to understand that CVS isn’t (completely) making this arrangement out of the goodness of its corporate heart. By offering what truly are useful tools and needed services and aligning themselves with the Arthritis Foundation, it stands to increase its income from arthritis patients. But, guess what? That’s the way the world works. And I am very happy that they chose to do this. All corporations have limited resources but nearly an unlimited number of places they can use them. The fact that a major pharmacy has made this kind of commitment to supporting arthritis patients is, to me, a great step in the right direction.
I’m not sure how you’re going to celebrate today, but I am going to be thankful for the many organizations, both charitable and corporate, that make it their mission to raise awareness of RMDs, to promote research, and to support patients. Without them, there would be no hope.
Have a good day. Thanks for checking in.